Matt DeHaan



Before founding CX Advisors, Matt served as the Principal Client Success Consultant for strategic accounts at Qualtrics. During his 3 years with the company, he consulted over 200 clients on market research, customer experience, employee insights, and digital feedback best practices. He also led a cross-functional team that specialized in the delivery and management of enterprise CX programs – including 3 of the top 5 programs at Qualtrics.

Prior to his time with Qualtrics, Matt worked as the Consumer Insights Coordinator at Meijer, a supercenter chain in the Midwest with annual revenues exceeding 15 billion. He managed ad hoc market research projects for the department, overseeing quantitative and qualitative research efforts ranging from in-depth interviews and focus groups to customer satisfaction surveys.

Matt has a Master of Arts in Advertising from the Michigan State University, and a Bachelor of Business Administration in Marketing from Davenport University, a private university that counts Rich DeVos, Jay Van Andel, Fred Meijer, and Gerald Ford among their notable donors.

Quayla Skevington

PrincIPAL Consultant


Quayla joined CX Advisors from Qualtrics where she served as the Principle Implementation Consultant for strategic accounts. During her time in the role, she oversaw the development of over 50 customer experience and digital feedback programs. Her most significant contributions include leading the successful delivery of a multi-million dollar enterprise program for a Fortune 50 financial services company, as well as founding the Qualtrics implementation team in Sydney, Australia.

Prior to her role as an implementation consultant, Quayla managed single sign-on integrations at Qualtrics. She also spent three months in Dublin, Ireland preparing the support team for the launch of Qualtrics’ first international support office.

Quayla has a Bachelor of Science in Mathematics from Westminster College in Salt Lake City.



Interested in joining the team?

CX Advisors is looking for overachievers who want to help revolutionize the way the industry builds and manages CX programs. If this is a mission you can get behind, then we've got a team of scrappy, tech-first thinkers for you.